3G Hair Salon

3G Salon is a Richmond-based hair salon founded by Jacky, professional hair stylist from Hong Kong. In the past decade of servicing the growing Richmond community, its client base has been consistently growing with appointments overflowing.


To better serve its client base who are mostly teenagers and young professionals, 3G Hair Salon decided to create a website in junction with digital marketing campaigns focusing on the Chinese segment. Various student promotions were ran specifically targeted towards local high school and university students. Collaborative events and joint marketing promotions with local university student clubs from UBC and SFU were initiated as well. The firm runs a successful Chinese social media campaign through Weibo and WeChat where most of its clients use to communicate with the brand.