PROJECT DESCRIPTION

The company has been in operation for many years and was originally called the Queen of the Islands. Most of its businesses comprises of organizing wedding events and corporate events. With increasing competition in the wedding industry in Greater Vancouver, it was necessary for the company to remain competitive and up to date with digital marketing tools. A revamp of the website in design was initiated to refurbish its online brand, usability, and to improve on conversion. Search engine optimization (SEO) was performed on both the onsite and offsite aspects of the website to improve on its search visibility in the local Greater Vancouver market. Given the nature of its competitive industry, it was necessary to narrow down specific target group through digital marketing strategy in order to maximize its return potential.