Luxury baby

Luxury Baby was founded by a couple who personally experienced the difficulty of looking for specialized baby product store in Greater Vancouver and thus based on this premise created Luxury Baby to fill a niche market.


With a commitment to offering baby products that are safe and comfortable for its clients, it was important for Luxury Baby to create an online website that is easy to use by parents and accessible. A clean, user-friendly design was utilized that fit the brand’s luxurious market positioning. The market segment of the brand aims at niche wealthy Chinese customers based in Richmond. Merchandise offered include a huge selection of baby products aimed at newborn to teen. Products are filtered by designer brands and include an easy to use product feature sheet with image gallery. Management of inventory is easy which was important for the owners allowing them to update and control the website with ease.