There are many digital marketing tools and techniques available and trends are constantly changing. One of the most effective and dramatic change in the past decade was Google Adwords. Today, it is one of the most cost-effective method of paid online advertising available. It is also easily accessible by small and medium sized businesses.
What is Google Adwords?
Google Adwords is an online advertising service, where advertisers can create online ads to reach targeted web users that may be interested in your products or services. Google Adwords operates as a pay-per-click (PPC) advertising service where advertisers pay every time a visitor clicks on your ad.
Here are the main reasons why you should use Google Adwords.
1. No Minimum Investment
For small businesses, flexibility is important and having an advertising service that does not require a minimum budget is hugely beneficial. There is no larger up front cost, no minimum investment and no monthly commitment. Advertisers may freely choose how much they want to spend, adjust bid rates for keywords and establish a realistic marketing campaign tailored for their specific situation.
2. You Pay Only for Results
After setting up your customized campaign with relevant keywords, negative keywords, target audience, etc. you get to ensure that you are paying only for results you desire. The pay-per-click model imposed by Google Adwords is flexible and let you pay only when web users clicks on your ad. Interactive tools and powerful analytics help ensure that you can better control your marketing budget to maximize ROI.
3. Faster than SEO
Search Engine Optimization (SEO) can take months before any results are noticeable. However, Google Adwords is active and live once your campaign is set up. Ads will be visible to web users immediately and analytics data will be tracked allowing you to measure results. For small businesses, it is often a much quicker and effective technique compared to SEO where competition may be fierce making it very difficult to reach and maintain a high search rank.
4. Reach Your Target Audience
Advertising budget is best spent on your target audience to optimize ROI. Google Adwords allow you to geo-target allowing for effective localized marketing which is especially effective for restaurants and local businesses. Highly specific keywords can be targeted to tailor to clients at various stages of the customer buying cycle. Remarketing tool allow ads to be displayed more frequently to web users who have previously interacted with your website.
Unlike traditional marketing options, Google Adwords is measurable and has the ability to track performance every step. It is difficult to measure the exact results of SEO as increases and decreases in rankings are often caused by a mix of many factors. Social media is equally difficult to measure. In contrast, Google Adwords is transparent and provides many different metrics such as click-through rates, cost-per-click and conversion data, advertisers can respond and adjust digital marketing strategies to optimize return.